Comvita is a leading producer of Manuka honey in New Zealand, also offering a range of other natural health supplements.
To create content that drives awareness of Comvita’s products, benefits and point of difference as one of the original Manuka honey brands to both trade and consumer audiences. The scope of work included one trade event book and several series of consumer-friendly blogs. Right throughout, it has been crucial to pitch the tone and voice in a way that accurately reflects the brand values, heritage and drives engagement with each audience.
Event book. A preliminary client discussion helped to uncover the purpose and objectives of the content and gain an understanding of the business, brand, and audience. The next development phase included reviewing an extensive founder autobiography to capture the most unique facts and anecdotes which would help tell the exceptional story of Comvita’s conception as one of the world’s first Manuka honey brands decades ago.
Now, we have the foundations to shape the framework for each section of the event book before colouring in the gaps with creativity and knowledge!
Blog content. Before developing the angle for each content piece, plenty of time was dedicated to reviewing scientific research papers to ensure the integrity of work. And then, it’s all about telling great stories in a way that makes people want to read on and learn more.
Several series of blog content under specified themes which educate consumer and trade on product features, benefits, and quality. Themes centred around annual events and occasions, products, and specific health benefits.
Stand Out successfully produced content for a Comvita event book which gives an engaging overview of the brand story, its heritage and key NZ destinations to raise awareness among a trade audience.