Indeed is one of the fastest growing global search engines for job listings.
The Indeed brand has a unique point of difference in the market, positioning itself as a trusted partner for hiring managers and offering a wealth of careers advice and insights for jobseekers. At the same time, Indeed offers an alternative model for funding and promoting job ads with the objective of achieving greater fairness and faster results for recruiters.
Stand Out is engaged to produce content that’s designed to distinguish Indeed from other job search engines in the market, showcasing Indeed’s depth of know-how and raising awareness of its alternative model for advertising job roles.
We work closely with Indeed’s internal communications team to shape brand content which targets existing and prospective job advertising customers and Australian job seekers. This is achieved by using our nimbleness to create content that’s suitable for a broad range of channels (both paid and owned) – adapting the style, tone, and angle according to the audience.
On a mission for generating engaging, thought-provoking and newsworthy content, Stand Out has analysed and crunched the numbers of research data for compelling insights, conducted interviews with customers and key talent within the business to absorb experience, knowledge and opinion, and workshopped engaging story angles and cut-through publicity.
Sponsored content. Stand Out created monthly articles to be published as part of a 12-month sponsored content program in partnership with a major Australian media outlet. The project was recognised as a success for its ability to engage and generate discussion among the jobseeker crowd.
Media bylines. To support PR activities, Stand Out has produced a series of thought-leadership articles that have earned unpaid placements in online business publications.
Blog content. From top tips and survey results to case studies seasonal themed articles involving valued Indeed customers, Stand Out has created a variety of blogs for the Indeed online platform and social channels.
Press releases. It’s not always easy to spot, but there’s nearly always a story to tell if you look hard enough! Using a selection of Indeed surveys, Stand Out has helped to refine newsworthy angles and compelling copy for press releases.