To create compelling content that helps Live group’s customer base understand the breadth of the company’s six brands and their respective business benefits. The objective is to encourage SMEs to see Live group as a one-stop-shop for their payment, marketing, lending, and insurance needs. At the same time, we develop newsworthy content and leverage trending topics to generate media coverage that gets in front of SMEs and helps the company’s SME fintech brands stand out in a competitive market.
Stand Out works closely with Live group’s digital marketing team to develop content plans that will engage their audiences and sit neatly alongside their digital programs. Stand Out has created and implemented an integrated PR and content program for Live group for the past 12 months which has successfully generated sharp, compelling blog content and editorial coverage geared to both current and prospective customers.
Native content. A robust content program forms the core of the campaign activity, but this also provides materials for use with each of the brands' owned channels and other PR efforts.
Media relations. Stand Out implements a proactive business and consumer media relations program which includes the placement of existing content as well as generating newsworthy press pitches and ‘reverse engineering’ pitch ideas to fit with relevant columns, profiles, or segments.
Blog content. Blogs have engaged Live group’s network as well as provide the fuel for our PR program. By building a bank of editorial-worthy content pieces, we’ve also generated meaningful thought-leadership articles and other bylines for the company’s CEO Reuven Barukh. To date, Stand Out has secured in-depth features in titles such as Yahoo Finance, Kochie’s Business Builders, Smart Company, and Finder – and our work is still ongoing.