Robert Half is a global specialised recruitment agency providing companies with professional staffing services.
Robert Half is a market leader in providing in-depth insights into job market trends through an annual program of research and surveys. The objective is to leverage this often complex raw data and create a series of unique content pieces for different purposes, ranging from owned-channels to PR, which deliver key messages to a broad audience base from job candidates and hiring managers to C-suite executives.
There’s no place for templates when it comes to content development – even if you are launching from the same data. When the objectives and audiences are varied, we adapt our approach to get the best results for each project.
Thanks to experience, we can analyse and interpret complex data to elicit relevant insights and use a journalistic lens to generate newsworthy press releases and articles – all while pitching other content pieces somewhere on the spectrum between corporate and conversational. But in every case, the style and tone are always balanced with the goal of positioning Robert Half as an authoritative player in the market.
Here’s an overview of some of the brand content Stand Out has delivered.
Media bylines. We’ve produced a series of thought-leadership articles which have been published across various business and HR-related media titles. For each placement, great care is taken to embrace the tone of voice of each publication while ensuring our client’s key messages are clearly communicated within a compelling story.
Blog posts. To suit the platform, blog articles have been created to engage and spark conversations among the Robert Half community by sharing specialised knowledge, insights, tips, and advice.
Press releases. To generate publicity, a series of newsworthy press releases have been developed by digesting survey results to identify emerging trends within the job market generally, within different industries, or the candidate talent pool – among plenty of others.
Annual salary guide. Each year, Robert Half produces an extensive guide (in print and online) which gives recruiters and job candidates information around the trends and market forces affecting salaries as well as benchmark salaries across a range of industries and jobs. Stand Out works with the team to create factual and easy to digest copy for the guide.
eBook. Targeted at hiring managers, Stand Out has produced content for a Robert Half eBook which has been designed to help employers reduce the time it takes to recruit and onboard new candidates.